mojo case study

 fleetwood mac

Fleetwood Mac was founded by guitarist Peter Green, drummer Mick Fleetwood and guitarist Jeremy Spencer. Bassist John McVie completed the lineup for their self-titled debut album.

what are mojo's target ?

mojo targets the whole of Europe 

The band's personnel remained stable through three more studio albums, but by the late 1980s began to disintegrate. After Buckingham and Nicks each left the band, a 1993 one-off performance for the first inauguration of Bill Clinton featured the lineup of Fleetwood, John McVie, Christine McVie, Nicks, and Buckingham back together for the first time in six years.
Fleetwood Mac's self-titled debut album was a no-frills blues album and was released by the Blue Horizon label in February 1968. There were no other players on the album (except on the song "Long Grey Mare", which was recorded with Burning on bass). The album was successful in the UK and reached no. 4, although it did not have any singles on it. mojo has kept the same theme the whole time he has been making his magazines the old school type but he has just added colour as the industry has taken off.

the colour pallet is the same on all his magazines they are different by the little things, all the words really pop out so you notice them, the put all of there promotions on the top of the magazines. most of the magazines